Amazing Decisions

The Illustrated Guide to Improving Business Deals and Family Meals by Dan Ariely

  • Published: Aug 23, 2020

Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the authors groundbreaking research in behavioral economics, neuroscience,... read more

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Details of Amazing Decisions

Exact title of the book
Amazing Decisions
Book author
Dan Ariely
ISBN
9780374536749
Publisher
Farrar, Straus and Giroux
Published
Jul 23, 2019
Language
English
Format
PDF, FB2, EPUB, MOBI
Pages
224
File size (in PDF)
2016 kB

Some brief overview of book

Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the authors groundbreaking research in behavioral economics, neuroscience, and psychology. The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making.

Now, in Amazing Decisions, his unique perspectiveinformed by behavioral economics, neuroscience, and psychologycomes alive in the graphic form. The illustrator Matt R. Trowers playful and expressive artwork captures the lessons of Arielys groundbreaking research as they explore the essential question How can we make better decisions?

Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlappingand often contradictorysets of norms social norms and market norms. These norms inform our thinking in ways we often dont notice, just as Adam is shadowed by the "market fairy" and the "social fairy," each compelling him to act in certain ways.

Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.

About author

Ariely is the bestselling author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty. He is the James B. Duke Professor of Psychology and Behavioral Economics and founder of the Center for Advanced Hindsight at Duke University.

Matt R. Trower is a comics artist and illustrator who graduated from the Rhode Island School of Design with a BFA in illustration and a concentration in gender, sexuality, and race. Trower works at the Center for Advanced Hindsight at Duke University.

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