The Bronfmans

The Rise and Fall of the House of Seagram by Nicholas Faith

  • Published: Sep 30, 2020

The story of the Bronfman family is a fascinating and improbable saga. It is dominated by "Mr. Sam," the single greatest figure in the history of the liquor business, the man who made drinking whiskey respectable in the United States and who in... read more

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Details of The Bronfmans

Exact title of the book
The Bronfmans
Book author
Nicholas Faith
ISBN
9781429904124
Publisher
St. Martin's Publishing Group
Published
Apr 01, 2007
Language
English
Format
PDF, FB2, EPUB, MOBI
Pages
352
File size (in PDF)
3168 kB

Some brief overview of book

The story of the Bronfman family is a fascinating and improbable saga. It is dominated by "Mr. Sam," the single greatest figure in the history of the liquor business, the man who made drinking whiskey respectable in the United States and who in the 1950s and 1960s built Seagram into the first worldwide empire in wine and spirits.

After Sam's death in 1971, his oldest son, Edgar, maintained the business, though he was distracted by his matrimonial problems. Nevertheless, in the 1980s he masterminded a major coup when he translated a small investment in oil made by his father into a 25 percent stake in the mighty DuPont company. But in the 1990s, Edgar allowed his second son, Edgar Jr., to indulge his ambition to become a media tycoon.

The stake in DuPont was sold, and the money reinvested in Universal, the film and theme-park empire. Edgar Jr. then paid more than 10 billion to buy Polygram Records and thus fulfill his fancy to be king of the world's music business. But at the same time, he remained in charge of the liquor business, which started to stagnateindeed, to fall apart.

Then came the final disaster when the increasingly divided family sold out to Jean-Marie Messier, overreaching empire builder of Vivendi, the French conglomerate. But the story of this amazing family over the past century is about more than booze and business. The Bronfmans is a spectacular account that details the larger-than-life personalities and bitter rivalries that have made the family so famous and, sometimes, so infamous.

About author

Faith is a distinguished veteran journalist, a former senior editor at The Economist and the London Sunday Times. He also founded and was chairman of the International Spirits Challenge, now the most prestigious event of its kind in the world. He has written twenty-three books, including The Winemakers of Bordeaux and Safety in Numbers The Mysterious World of Swiss Banking.

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