Working Backwards

Insights, Stories, and Secrets from Inside Amazon by Colin Bryar

  • Published: Aug 24, 2020

Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives. Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two... read more

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Details of Working Backwards

Exact title of the book
Working Backwards
Book author
Colin Bryar
ISBN
9781250267603
Publisher
St. Martin's Publishing Group
Published
Feb 09, 2021
Language
English
Format
PDF, FB2, EPUB, MOBI
Pages
304
File size (in PDF)
2736 kB

Some brief overview of book

Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives. Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known.

With twenty-seven years of Amazon experience between them, much of it in the early aughtsa period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to lifeBryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable. With keen analysis and practical steps for applying it at your own companyno matter the sizethe authors illuminate how Amazons fourteen leadership principles inform decision-making at all levels and reveal how the companys culture has been defined by four characteristics customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business.

Working Backwards is a practical guidebook and a corporate narrative, filled with the authors in-the-room recollections of what "Being Amazonian" is like and how it has affected their personal and professional lives. They demonstrate that success on Amazons scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practicesshared here for the very first time.

About author

BRYAR currently serves as an advisor to companies to help them scale their businesses. He worked side by side with Jeff Bezos as his Technical Advisor, overseeing pivotal Amazon businesses being ideated and built Amazon Prime, Amazon Web Services, Kindle, and Fulfillment by Amazon. BILL CARR is the COO of OfferUp, a mobile marketplace for local buyers and sellers in the U.

S. Before that, he spent more than 15 years at Amazon leading the companys digital music and video business including Amazon Music, Prime Music, Amazon Video, Prime Video, and Amazon Studios.

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